Denyse’s Book

Winning Customer Centricity

Putting Customers at the Heart of Your Business—One Day at a Time

Customer centricity isn’t just a goal or buzzword; it’s a make-or-break necessity for succeeding in business today. In fifty short chapters (one for each week of the year), this audiobook accompanies you on your journey to increased customer centricity.

Its unique approach enables you to strategically turn your organization into a customer-focused powerhouse, from the inside out.

Winning Customer Centricity will show you how to:

INTEGRATE customers into your company’s very DNA, from strategy to infrastructure,
CHOOSE and connect with the right customers and build long-term relationships.
REINVENT your brand to ignite and maintain customer demand and loyalty… and a whole lot more!

…. and a whole lot more.Whether you’re starting a new company, seeking to turn around one that’s underperforming, or working to build upon a solid foundation, Winning Customer Centricity will help you to put your customers where they belong – at the very heart of your business!

From the Author

This is the first in a series of a new style of business book. I designed it after considering what corporate executives need most: a read that is quick, simple, attractive and above all actionable.Winning Customer Centricity will help anyone who is looking to make their organisations more customer centric, from the Chairman down. It will bring change fast, whatever the industry and whatever the size of your corporation.

About the Author

Denyse Drummond-Dunn

Known as the “1-Day Catalyst,” Denyse Drummond-Dunn is the Founder, President and Chief Catalyst of C3Centricity, a global consultancy that helps businesses become more customer centric. She has held senior executive roles with Nestlé, Gillette and Philip Morris International, and today provides strategic counsel to the executive teams of billion-dollar global brands.

Denyse is passionate about the customers, consumers and clients whose satisfaction and delight are the holy grail of successful businesses everywhere. She has a unique global understanding of them, having visited over 100 countries around the world.

Denyse holds a Bsc(Hons) in Computer Science from Loughborough University in the UK and diplomas in organizational leadership and innovation from IMD in Switzerland and the LBS in London. When she’s not flying around the world for her clients, she can be found in the air (she’s a multi-engine pilot), under the sea (she’s a Divemaster) or in front of a screen (she’s a Geek too!).