Denyse’s Blog
Denyse’s Blog
Is a Customer-first Strategy Right or Wrong for Your Business?
In recent years, the business world has shifted significantly towards adopting a customer-first strategy. While there are clear advantages to this approach, there are also downsides that must be considered. In this article, we will explore both the advantages and...
Excite Your Customers with More than Great Products and Services
In today's fast-paced and highly competitive marketplace, it's no longer enough to satisfy your customers - if it ever was! The bar of customer expectations has been raised and continues to rise. Companies must strive to deliver more than great products and...
How to Grow Brands Successfully with Actionable Insights
I've just returned from running a two-day workshop in Japan. The topic was "Developing Actionable Insights for Impact". One of the things that I loved about this workshop was that it wasn’t only for Market Research and Insight (MRI) specialists; marketing was...
13 Easy Facts you Must Gather to Know Your Customers
How well do you know your customers – really? Here is a useful checklist of 13 facts you need to gather in order to know your customers as well as you should. As you go through it, make a note of information that is still lacking in your customer persona – and if...
Is Your Customer Journey Painless, Seamless and Effortless?
Turning your customers into raving fans means not just providing them with products and services that satisfy. In order to ensure that your customers are attracted, delighted and above all, retained, you also have to make their purchase journey as painless as...
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TIPS ON CREATING A “CUSTOMER CENTRIC” CULTURE
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