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Denyse’s Blog

Denyse’s Blog

Get to Know Your Customers Better

If you have a business, then you are working in a category and industry. But are you sure you’ve identified the category correctly? I am amazed how many brands think they are competing in the wrong category. So how do you check? Well, start by reviewing everything...

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Get to Know Your Customers Better

You Can’t Attract All Category Users!

Do you want to attract all category users? Of course you do! But that is not as easy as it may seem. Following on from the last post about identifying the category in which you are competing, you also need to know the sub-category of your brand. Category users are...

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You Can’t Attract All Category Users

How Do You Decide Which Segment To Go After?

When you launched your last brand or variant, how did you decide which segment to go after? I bet you chose to target the biggest group of customers, didn’t you! Well maybe you were right; but more likely you were not! Here's why. There are a number of things you...

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Decide Which Segment to go after

The Power of a Customer First Strategy

Success comes from adopting a customer first strategy. It's as simple and as that! Over my career I have been lucky enough in each of my positions, to speak to a lot of customers from around the world. In fact, I have spoken to people in 127 countries to date – and...

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Customer first
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