by Denyse Drummon-Dunn | Mar 24, 2014 | Analytics & Big Data, Market Research & Insight, Marketing, Strategy
A recent report I came across this week shows that 76% of marketers do not use behavioral information in either segmentation analysis or targeting. They have the data, they’re just not taking advantage of it to better identify and then satisfy their consumers.... by Denyse Drummon-Dunn | Mar 10, 2014 | Innovation, Scenario Planning, Strategy, Vision & Strategy
There have been many attempts to dethrone the blond supermodel doll Barbie over her fifty plus years of existence, mostly without much success. The latest endeavour (named Lammilly, after her creator) is different in that Nickolay Lamm is going after co-funding and...