![How to Give Your Brand an Attractive Image and Personality](https://denysedrummond-dunn.com/wp-content/uploads/2023/12/Untitled-design-16-e1702381507130-1080x675.png)
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![Why Customer Satisfaction is Not a Good Business Strategy](https://denysedrummond-dunn.com/wp-content/uploads/2023/10/satisfaction-7196038_1280-1080x675.jpg)
Why Customer Satisfaction is Not a Good Business Strategy
Aiming for customer satisfaction is not a good business objective today. While Customer centricity has become the essential strategy for all businesses, and industries, too many aim for customer satisfaction rather than delight. Why? Because it’s easier! Now it...![The 5 Essential Rules of Customer Observation for Greater Business Success](https://denysedrummond-dunn.com/wp-content/uploads/2023/10/observe-3539810_1280-1080x675.jpg)
The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days for greater understanding. It is, therefore, not surprising that most...![The Exciting Future of Brand Building comes from Customer Centricity](https://denysedrummond-dunn.com/wp-content/uploads/2023/09/future-412761_1280-1080x675.jpg)
The Exciting Future of Brand Building comes from Customer Centricity
The advent of digital in the early 80’s, forced companies to take a serious look at their brand building and marketing strategies. Many realised that it was time for a major overhaul of their primarily outbound strategies. Consumers no longer appreciated being...![5 Rules to Easily Take Local Brands to Global Success](https://denysedrummond-dunn.com/wp-content/uploads/2023/08/continents-g12401020b_1280-1080x410.jpg)