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The New Strategic Growth Blueprint for Successfully Reimagining Market Research

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

by | Mar 26, 2024 | Business Vision & Strategy, Customer Centric Business, Customer understanding, Market Research, Insight, Data analysis

It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to prove. They therefore make...