


The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days for greater understanding. It is, therefore, not surprising that most...
5 Rules to Easily Take Local Brands to Global Success
What does it take to repeat the great results you’ve had at market level when you expand across regions? Here are my five rules to easily take local brands to global success: 1. Understand market differences and how they’re changing Find out as much as possible about...
Excite Your Customers with More than Great Products and Services
In today’s fast-paced and highly competitive marketplace, it’s no longer enough to satisfy your customers – if it ever was! The bar of customer expectations has been raised and continues to rise. Companies must strive to deliver more than great...
13 Easy Facts you Must Gather to Know Your Customers
How well do you know your customers – really? Here is a useful checklist of 13 facts you need to gather in order to know your customers as well as you should. As you go through it, make a note of information that is still lacking in your customer persona – and if you...