by Denyse Drummon-Dunn | Jul 24, 2022 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy
Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do. But that’s easier said than done because your customers are constantly changing. I think...
by Denyse Drummon-Dunn | Jul 3, 2022 | Customer understanding
Do you aim to satisfy or delight your customers? If it’s not the latter, then be warned. Satisfaction is not enough to build loyalty and advocacy. But how do you delight? We all know how extremely demanding consumers have become in recent years. The offers of constant...
by Denyse Drummon-Dunn | Jul 3, 2022 | CX, Insight, Strategy
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this period of great global unrest, understanding our customers has become more important than ever before. Just a...
