by Denyse Drummon-Dunn | Aug 28, 2022 | Cornerstone content, Strategy
In most countries, the population have a love / hate relationship with their police. You can imagine my surprise, therefore, to find myself writing about how they appear to be adopting a customer first strategy in Switzerland! Let me explain. A few years ago they...
by Denyse Drummon-Dunn | Aug 7, 2022 | Brand, Brand Innovation, Cornerstone content, CX, Engagement
Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? Or do you consider it to be an integral part of your connection with your customers at an important moment of truth, that of purchase and usage? Or both...
by Denyse Drummon-Dunn | Aug 3, 2022 | Customer understanding
How do you attract your target customers? As you know, attracting new customers is a costly process. It’s a well known fact that it costs far more to attract a new customer than to keep a current one. And yet many (most?) organisations spend more on the first than on...
