by Denyse Drummon-Dunn | Nov 17, 2022 | Cornerstone content, CX, Insight
Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries are still in turmoil after covid, I believe that now is a good time to review how they treat their customers. And this should...
by Denyse Drummon-Dunn | Nov 2, 2022 | Marketing
When you launched your last brand or variant, how did you decide which segment to go after? I bet you chose to target the biggest group of customers, didn’t you! Well maybe you were right; but more likely you were not! Here’s why. There are a number of things...
