by Denyse Drummon-Dunn | Feb 21, 2023 | Leadership, Strategy
A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don’t understand why it is their best business investment for growth as well. So I thought I would (once again) explain why it...
by Denyse Drummon-Dunn | Feb 7, 2023 | Leadership, Strategy
Rapid market changes are being witnessed in many industries, forcing many companies to adopt a brand new company vision. Just see how Netflix, Amazon, Google, Facebook and Tesla have reinvented themselves in the past few years. And we’ve all seen a freshly hired...
by Denyse Drummon-Dunn | Feb 2, 2023 | Customer understanding
Turning your customers into raving fans means not just providing them with products and services that satisfy. In order to ensure that your customers are attracted, delighted and above all, retained, you also have to make their purchase journey as painless as...
