by Denyse Drummon-Dunn | Oct 10, 2023 | Analysis, CX, Insight, MRX
Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question, rather than ending with one. If you too have this habit,...
by Denyse Drummon-Dunn | Oct 5, 2023 | Customer understanding
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days for greater understanding. It is, therefore, not surprising that most...
