by Denyse Drummon-Dunn | Aug 23, 2025 | Analysis, Customer Centric Business, Insight
Executive Summary (for busy CPG Execs) When mid-sized CPG brands stall, leaders often point to external threats—disruptive competitors, shifting consumers, shrinking margins. Yet research shows the bigger barrier is internal: process paralysis. McKinsey reports that...
by Denyse Drummon-Dunn | Aug 9, 2025 | Analysis, Brand Innovation, Digital marketing, Marketing & Brand Building
Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not just copy. Gartner and Deloitte both show double-digit jumps in enterprise AI deployment, yet most mid-sized CPG brands still park it on low-impact...
