by Denyse Drummon-Dunn | Sep 20, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building, Packaging
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a digital touchpoint. With QR code packaging, a shopper can scan and get the answers they need in seconds,...
by Denyse Drummon-Dunn | Sep 6, 2025 | Cornerstone content, Customer understanding, Market Research, Insight, Data analysis, Marketing & Brand Building, Target audience, Trends
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
