Maximising Customer Value: Answering Your Top Questions About Customer Centricity
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when they adopt the strategy. I, therefore, thought it would be useful to share the topics my clients ask me about most frequently and my responses to...
Excite Your Customers with More than Great Products and Services
In today’s fast-paced and highly competitive marketplace, it’s no longer enough to satisfy your customers – if it ever was! The bar of customer expectations has been raised and continues to rise. Companies must strive to deliver more than great...
The Little Known Disadvantages of a Customer-first Strategy
The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However, like any strategy, a customer-first approach has pros and cons. Therefore I thought it would be helpful to...