by Denyse Drummon-Dunn | Jun 5, 2023 | Customer First Strategy
In recent years, the business world has shifted significantly towards adopting a customer-first strategy. While there are clear advantages to this approach, there are also downsides that must be considered. In this article, we will explore both the advantages and...
by Denyse Drummon-Dunn | May 30, 2023 | Analysis, Insight
If you haven’t already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the business landscape, customers demand more from their interactions with companies. They expect personalised, seamless experiences across all...
by Denyse Drummon-Dunn | May 16, 2023 | Leadership, Strategy
[vc_row][vc_column][vc_column_text] As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when they adopt the strategy. I, therefore, thought it would be useful to share the topics my clients ask me about...
by Denyse Drummon-Dunn | May 16, 2023 | Leadership, Strategy
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when they adopt the strategy. I, therefore, thought it would be useful to share the topics my clients ask me about most frequently and my responses to...
by Denyse Drummon-Dunn | May 4, 2023 | Customer understanding
In today’s fast-paced and highly competitive marketplace, it’s no longer enough to satisfy your customers – if it ever was! The bar of customer expectations has been raised and continues to rise. Companies must strive to deliver more than great...
