5 Powerful Ways to Upgrade Your Customer Journey Maps
Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries are still in turmoil after covid, I believe that now is a good time to review how they treat their customers. And this should...
How Do You Decide Which Segment To Go After?
When you launched your last brand or variant, how did you decide which segment to go after? I bet you chose to target the biggest group of customers, didn’t you! Well maybe you were right; but more likely you were not! Here’s why. There are a number of things...
7 Ideas from Great Leaders to Make Your Leadership Style More Effective
I’d like to start this post with a story about some great leaders. As you know, I published my book Winning Customer Centricity a few years ago. And being the customer centric champion that I am, I wanted to ensure that people could buy it wherever they were and...