by Denyse Drummon-Dunn | Dec 1, 2022 | Cornerstone content, Leadership, Strategy
Every business should strive to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore often mentioned as a company objective. Unfortunately, it rarely goes beyond the theory in most organisations,...
by Denyse Drummon-Dunn | Nov 17, 2022 | Cornerstone content, CX, Insight
Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries are still in turmoil after covid, I believe that now is a good time to review how they treat their customers. And this should...
by Denyse Drummon-Dunn | Nov 2, 2022 | Marketing
When you launched your last brand or variant, how did you decide which segment to go after? I bet you chose to target the biggest group of customers, didn’t you! Well maybe you were right; but more likely you were not! Here’s why. There are a number of things...
by Denyse Drummon-Dunn | Oct 11, 2022 | Cornerstone content, Strategy
I’d like to start this post with a story about some great leaders. As you know, I published my book Winning Customer Centricity a few years ago. And being the customer centric champion that I am, I wanted to ensure that people could buy it wherever they were and...
by Denyse Drummon-Dunn | Oct 2, 2022 | Customer-Centric Mission
You want to adopt a customer first strategy, right? Does every department know? If not, it’s unlikely to happen. You need to inspire and motivate employees with customer-centric mission and vision statements. Everyone in an organisation needs to be behind such an...
