by Denyse Drummon-Dunn | Jul 24, 2022 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy
Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do. But that’s easier said than done because your customers are constantly changing. I think...
by Denyse Drummon-Dunn | Jul 3, 2022 | Customer understanding
Do you aim to satisfy or delight your customers? If it’s not the latter, then be warned. Satisfaction is not enough to build loyalty and advocacy. But how do you delight? We all know how extremely demanding consumers have become in recent years. The offers of constant...
by Denyse Drummon-Dunn | Jul 3, 2022 | CX, Insight, Strategy
As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want, just like you do too, I hope. In this period of great global unrest, understanding our customers has become more important than ever before. Just a...
by Denyse Drummon-Dunn | May 29, 2022 | Cornerstone content, CX, Strategy
One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning Customer Centricity, recently asked me for some ideas on how to better manage their customer co-creation. Working more closely with customers is...
by Denyse Drummon-Dunn | May 15, 2022 | Cornerstone content, CX, Strategy
[vc_row][vc_column][vc_column_text] I was recently asked to speak about how to build relationships with clients, in this case for a realtor association. In preparing for the interview, I got to thinking about customer privacy and how important it is to build a...
