by Denyse Drummon-Dunn | Jan 4, 2022 | Leadership, Strategy
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year. Just like...
by Denyse Drummon-Dunn | Dec 21, 2021 | Leadership, Strategy
[vc_row][vc_column][vc_column_text] Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is an enabler of a customer-first strategy, at least when used properly and appropriately. So what is disrupting business as...
by Denyse Drummon-Dunn | Dec 21, 2021 | Leadership, Strategy
Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is an enabler of a customer-first strategy, at least when used properly and appropriately. So what is disrupting business as usual? It’s the customer,...
by Denyse Drummon-Dunn | Nov 23, 2021 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers’ behaviour following the global covid...
by Denyse Drummon-Dunn | Nov 2, 2021 | Analysis, Innovation, Strategy
[vc_row][vc_column][vc_column_text] We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back...
