by Denyse Drummon-Dunn | Nov 2, 2021 | Analysis, Innovation, Strategy
We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his...
by Denyse Drummon-Dunn | Sep 28, 2021 | Analysis, Cornerstone content, MRX
What’s your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it is a department that integrates and analyses information from multiple sources, and then...
by Denyse Drummon-Dunn | Aug 3, 2021 | Brand Innovation, Strategy
This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don’t forget that you can download the full white paper using the link at the bottom of this post. In addition to...
by Denyse Drummon-Dunn | Jul 27, 2021 | Strategy
This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. Exceptionally, I am publishing it as two separate posts because its length and value deserve the detail and effort he has put into it. I have been fortunate to have...
by Denyse Drummon-Dunn | Jun 29, 2021 | Brand Innovation, Engagement
Website design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital adoption has expanded five to ten times faster than was expected, thanks to the pandemic and lockdowns. This,...
