by Denyse Drummon-Dunn | Jun 3, 2021 | Brand, Brand Innovation
We have a treat for you today. It’s a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of getting pricing right and generously shares twenty-four (!) factors to consider when pricing...
by Denyse Drummon-Dunn | May 27, 2021 | Brand, Brand Innovation, Strategy
Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I asked if they were wise or foolhardy to make...
by Denyse Drummon-Dunn | May 1, 2021 | Analysis, CX, Insight
[vc_row][vc_column][vc_column_text] Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no one. This is why...
by Denyse Drummon-Dunn | Mar 25, 2021 | Cornerstone content, CX
[vc_row][vc_column][vc_column_text] One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days. So when was the last time you got...
by Denyse Drummon-Dunn | Mar 25, 2021 | Cornerstone content, CX
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days. So when was the last time you got intimate with your customers? If it...
