by Denyse Drummon-Dunn | Mar 7, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership, Strategy
Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according to the latest Spencer Stuart research published by the WSJ? It is still one of the shortest average terms of office of any chief in the C-suite, according...
by Denyse Drummon-Dunn | Feb 18, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning marketing plan is very...
by Denyse Drummon-Dunn | Jan 31, 2021 | Brand, Brand Innovation, Strategy
Does your company try to cheat your customer? Is it because you think they won’t notice? Or do you believe that enough people are willing to buy your brand for the first time, that you don’t need to worry about getting that second purchase? Either way, you...
by Denyse Drummon-Dunn | Jan 13, 2021 | Leadership, Strategy
Traditionally C3Centricity publishes a list of the most popular posts about customer centricity on its blog in January and this year is no exception, despite COVID’s extraordinary impact on businesses the world over. Many people were working from home this year,...
by Denyse Drummon-Dunn | Dec 1, 2020 | Brand Innovation, Leadership
Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “AI and ML are Taking Digital Marketing to the Next Level.” In it, I compared the positive and negative implications of technology for customers and...
