by Denyse Drummon-Dunn | Apr 18, 2019 | Brand, Brand Innovation, Cornerstone content, Strategy
Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas. One that stays in my memory for many reasons, was an event I attended in San Jose,...
by Denyse Drummon-Dunn | Jan 22, 2019 | Cornerstone content, Insight, MRX
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learnt over the years for NOT running a market research project, but which are unfortunately still prevalent today. Which, if any, are you guilty of?...
by Denyse Drummon-Dunn | Jan 1, 2019 | Brand, Brand Innovation
[vc_row][vc_column][vc_column_text] A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. This gives everyone a chance to catch up on our best posts that they may have missed....
by Denyse Drummon-Dunn | Dec 18, 2018 | CX, Strategy
This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although my original answer was for a web design company, most of my ideas are relevant whatever industry or profession you are in. I therefore wanted to share my...
by Denyse Drummon-Dunn | Oct 23, 2018 | CX, Strategy
If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. But think again. I was recently in a clinic for surgery and...
