by Denyse Drummon-Dunn | Sep 18, 2018 | CX
How Can You Provide Better Services For Your Client? This is a great question isn’t it? It was asked recently on Quora and I answered it, as I do many that are posed on topics such as brand building and customer understanding. But this question is I believe very...
by Denyse Drummon-Dunn | Aug 14, 2018 | Analysis
What is the secret to success in business? That’s easy! It’s how well you know the competition. Alright, maybe this is a slightly over-simplified perspective, but it always surprises me how many companies work with a primarily internal focus. I have...
by Denyse Drummon-Dunn | Jul 31, 2018 | Brand
All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? Here are some tips and ideas for you to adopt – or adapt. People This is the easiest of the marketing 5Ps for a customer centric...
by Denyse Drummon-Dunn | Jul 27, 2018 | MRX, Scenario Planning, Strategy
We are sweltering in the Northern Hemisphere with record temperatures, so here’s a “cool” idea on how businesses can get ready for anything by applying these success factors. Every winter, the media is full of stories of record snowfalls somewhere in...
by Denyse Drummon-Dunn | Jul 17, 2018 | Cornerstone content, CX
Be a true leader; share this post with the members of your team who need the inspiration and support. Your boss expects you to be able to answer all his questions and especially to know your customers. Here are the 13 things your boss is likely to ask you and a handy...
