by Denyse Drummon-Dunn | Feb 5, 2018 | Analysis
One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year’s crop, with ideas on how you can get inspired to take action in your own marketing. Interestingly,...
by Denyse Drummon-Dunn | Dec 8, 2017 | Brand, Brand Innovation, Strategy
“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find most companies spend more time thinking about their brands than their customers, which is alarming to say the least!...
by Denyse Drummon-Dunn | Oct 30, 2017 | Analysis, Cornerstone content
I recently returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore, and I was blown away by the importance placed on customer-centricity during the whole event! From the opening keynote by Sitecore’s CEO Mark Frost to the...
by Denyse Drummon-Dunn | Oct 9, 2017 | Brand
Our customers are getting smarter every day. But are we performing smart marketing too? I don’t think so. When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly...
by Denyse Drummon-Dunn | Aug 21, 2017 | Leadership, Strategy
After the mid-year break – and this year it started way sooner thanks to covid-19 – most organisations get into their planning phase for the coming year in earnest. Do you know how you’re going to beat the competition next year? If not, then this...
