by Denyse Drummon-Dunn | Apr 4, 2017 | Brand, Brand Innovation
Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read “Customers Care About a Product’s Value, Not How the Company Treats Employees” now and catch up. I knew it would be a provocative...
by Denyse Drummon-Dunn | Mar 21, 2017 | Strategy
[vc_row][vc_column][vc_column_text]Your customers only really care about themselves and your product’s value to them!I’ve been a customer champion for most of my career. But with the likes of Richard Branson saying it’s employees first, customers... by Denyse Drummon-Dunn | Nov 30, 2015 | MRX
I’ve just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business as usual. On Tuesday, I presented at BAQMaR, the Belgian very innovative and forward-thinking research community. What a fantastic and... by Denyse Drummon-Dunn | May 5, 2014 | Brand, Brand Innovation, CX, MRX, Strategy
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of years following the recession. Consumers are today even more price sensitive and are searching for great value... by Denyse Drummon-Dunn | Apr 7, 2014 | Analysis, Strategy
Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class keynote speakers opening the day. They included Professor Stephane Garelli from IMD, Philippe Nieuwbourg from Decideo and Hans Hultgren from...
