by Denyse Drummon-Dunn | May 31, 2025 | Brand Innovation, Customer Centric Business
Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system. And like all systems, it either amplifies insights from across the business—or quietly silences them. Right now, too many organisations are falling into a...
by Denyse Drummon-Dunn | May 17, 2025 | Actionable Insights, Analysis, Analytics & Big Data, Customer understanding, CX, Insight, Market Research, Insight, Data analysis, MRX
Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the solution to all your business challenges? The pressure to invest heavily in AI capabilities has never been greater for CPG executives. Yet...
by Denyse Drummon-Dunn | May 3, 2025 | Career, Leadership, Strategy, Vision & Strategy
Welcome to a new style of blog post from Denyse at C3Centricity. After years of writing about the latest theories and best-practice solutions, I decided it was time to get a little (a lot?) closer to my followers with more personalised and down-to-earth pieces. Let me...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
[vc_row][vc_column][vc_column_text] There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to shift at an unprecedented pace,...
