Denyse Drummon-Dunn | Denyse Drummond-Dunn

How Influencer Marketing is Redefining Consumer Engagement and Market Success

by Denyse Drummon-Dunn | Feb 22, 2025 | Brand Innovation, Cornerstone content, Engagement, Leadership, Strategy

The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how products are launched, marketed, and...

Insight, Innovation and Inclusive Leadership: The New Business Success Formula

by Denyse Drummon-Dunn | Feb 8, 2025 | Analysis, Career, Innovation, Leadership, Strategy

Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025. The three fundamental pillars of sustained success are deep customer insights, meaningful innovation, and inclusive leadership. Let’s explore why...

The Most Popular CPG Posts of 2024 on Consumer Centricity

by Denyse Drummon-Dunn | Jan 10, 2025 | Business Vision & Strategy, Communications & Engagement, Consumer Service, Innovation, Market Research, Insight, Data analysis, Marketing & Brand Building

Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt...

Why Hyper-Personalisation Matters in Delighting Your Consumers

by Denyse Drummon-Dunn | Dec 27, 2024 | Brand Building, Marketing & Brand Building, Target audience

Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisation—a strategy that uses advanced analytics,...

Transforming Your Competitive Advantage with Radical Consumer Centricity

by Denyse Drummon-Dunn | Nov 26, 2024 | Actionable Insights, Business Vision & Strategy, Cornerstone content, Customer Centric Business, Market Research, Insight, Data analysis

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that. This approach involves embedding...