by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
[vc_row][vc_column][vc_column_text] Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain...
by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal advocates? With fewer and...
by Denyse Drummon-Dunn | Mar 26, 2024 | Business Vision & Strategy, Customer Centric Business, Customer understanding, Market Research, Insight, Data analysis
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to prove. They therefore make...
by Denyse Drummon-Dunn | Jan 2, 2024 | Brand Innovation, Innovation, Insight, Leadership
Here at C3Centricity, we publish books (Winning Customer Centricity), articles and training on customer centricity, because we’re passionate about helping companies to successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one...
by Denyse Drummon-Dunn | Dec 12, 2023 | Uncategorized
Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami University a few years ago on brand image and personality. These topics created a lot of interest and...
