by Denyse Drummon-Dunn | Sep 5, 2023 | Customer First Strategy
The advent of digital in the early 80’s, forced companies to take a serious look at their brand building and marketing strategies. Many realised that it was time for a major overhaul of their primarily outbound strategies. Consumers no longer appreciated being...
by Denyse Drummon-Dunn | Aug 29, 2023 | Cornerstone content, Leadership, Strategy
[vc_row][vc_column][vc_column_text] In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace...
by Denyse Drummon-Dunn | Aug 29, 2023 | Cornerstone content, Leadership, Strategy
In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace customer-centric practices. Numerous...
by Denyse Drummon-Dunn | Aug 15, 2023 | Cornerstone content, CX, Engagement, Insight
Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This post explores how businesses can embrace omnichannel experiences, self-service solutions, and data-driven...
by Denyse Drummon-Dunn | Aug 5, 2023 | Customer understanding, Marketing
What does it take to repeat the great results you’ve had at market level when you expand across regions? Here are my five rules to easily take local brands to global success: 1. Understand market differences and how they’re changing Find out as much as possible about...
