by Denyse Drummon-Dunn | Sep 20, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building, Packaging
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a digital touchpoint. With QR code packaging, a shopper can scan and get the answers they need in seconds,...
by Denyse Drummon-Dunn | Sep 6, 2025 | Cornerstone content, Customer understanding, Market Research, Insight, Data analysis, Marketing & Brand Building, Target audience, Trends
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
by Denyse Drummon-Dunn | Aug 23, 2025 | Analysis, Customer Centric Business, Insight
Executive Summary (for busy CPG Execs) When mid-sized CPG brands stall, leaders often point to external threats—disruptive competitors, shifting consumers, shrinking margins. Yet research shows the bigger barrier is internal: process paralysis. McKinsey reports that...
by Denyse Drummon-Dunn | Aug 9, 2025 | Analysis, Brand Innovation, Digital marketing, Marketing & Brand Building
Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not just copy. Gartner and Deloitte both show double-digit jumps in enterprise AI deployment, yet most mid-sized CPG brands still park it on low-impact...
by Denyse Drummon-Dunn | Jul 12, 2025 | Brand Innovation, Cornerstone content, Customer Centric Business, Innovation, Leadership
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in the real world. A McKinsey study shows that 75% of Gen Z believe brands are “out of sync.” Simultaneously, the TikTok...
by Denyse Drummon-Dunn | Jun 28, 2025 | Leadership, Market Research, Insight, Data analysis, Strategy, Vision & Strategy
[vc_row][vc_column][vc_column_text]EXECUTIVE SUMMARY: Consumer relevance begins with superior listening. The evidence shows that success belongs to those who can hear consumer needs before consumers fully voice them, precisely the capability that separates market...
by Denyse Drummon-Dunn | Jun 14, 2025 | Career, Cornerstone content, Leadership
[vc_row][vc_column][vc_column_text] Being irreplaceable at work might seem like the ultimate career achievement. But is it really? Picture this: You’re sitting across from your boss during your annual review. She leans forward and says, “Honestly, I...
by Denyse Drummon-Dunn | May 31, 2025 | Brand Innovation, Customer Centric Business
Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system. And like all systems, it either amplifies insights from across the business—or quietly silences them. Right now, too many organisations are falling into a...
by Denyse Drummon-Dunn | May 17, 2025 | Actionable Insights, Analysis, Analytics & Big Data, Customer understanding, CX, Insight, Market Research, Insight, Data analysis, MRX
Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the solution to all your business challenges? The pressure to invest heavily in AI capabilities has never been greater for CPG executives. Yet...
by Denyse Drummon-Dunn | May 3, 2025 | Career, Leadership, Strategy, Vision & Strategy
Welcome to a new style of blog post from Denyse at C3Centricity. After years of writing about the latest theories and best-practice solutions, I decided it was time to get a little (a lot?) closer to my followers with more personalised and down-to-earth pieces. Let me... 