The Future of CPG: 2026 Consumer Trends for Loyalty and Growth
Executive SummaryBy 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode.Consumers no longer buy products; they buy...
The Future of CPG: 2026 Consumer Trends for Loyalty and Growth
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
Process Paralysis in CPG: How to Fix The Hidden Growth Killer
Executive Summary (for busy CPG Execs) When mid-sized CPG brands stall, leaders often point to external threats—disruptive competitors, shifting consumers, shrinking margins. Yet research shows the bigger barrier is internal: process paralysis. McKinsey reports that...
AI Marketing Strategy for CPG: Your 2025 Playbook
Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not just copy. Gartner and Deloitte both show double-digit jumps in enterprise AI deployment, yet most mid-sized CPG brands still park it on low-impact...
How CPG Leaders Stay Ahead When Consumers Innovate Faster Than Brands
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in the real world. A McKinsey study shows that 75% of Gen Z believe brands are “out of sync.” Simultaneously, the TikTok...
AI Consumer Intelligence: What Smart CPG Leaders Do
[vc_row][vc_column][vc_column_text]EXECUTIVE SUMMARY: Consumer relevance begins with superior listening. The evidence shows that success belongs to those who can hear consumer needs before consumers fully voice them, precisely the capability that separates market...
The Hidden Danger of Being Your Company’s MVP (And 6 Smart Ways to Avoid Being Irreplaceable at Work)
[vc_row][vc_column][vc_column_text] Being irreplaceable at work might seem like the ultimate career achievement. But is it really? Picture this: You’re sitting across from your boss during your annual review. She leans forward and says, “Honestly, I...
The Invisible Gap: Why Mid-Level Managers Hold the Key to Inclusive Innovation
Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system. And like all systems, it either amplifies insights from across the business—or quietly silences them. Right now, too many organisations are falling into a...