How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories
We often assume that industry giants, with their massive budgets and extensive resources, hold all the cards. However, some of the most remarkable success stories of the past decade prove that mid-sized companies can outsmart these giants. Having spent years in global...
Resilience: The Essential Foundation for Career Success in Uncertain Times
Have you ever watched in dismay as a seemingly unstoppable colleague bounces back from a catastrophic professional failure only to become stronger than before? Or perhaps you’ve wondered why some careers seem to weather storms that sink others? The difference...
Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know
After three decades navigating corporate leadership from London’s trading floors to Swiss boardrooms, I’ve discovered why breaking the glass ceiling isn’t enough for smart women (or men)! If you prefer to listen rather than read: The Numbers Tell...
How Influencer Marketing is Redefining Consumer Engagement and Market Success
The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how products are launched, marketed, and...
Insight, Innovation and Inclusive Leadership: The New Business Success Formula
Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025. The three fundamental pillars of sustained success are deep customer insights, meaningful innovation, and inclusive leadership. Let’s explore why...
The Most Popular CPG Posts of 2024 on Consumer Centricity
Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular blogs on customer centricity. That’s because we’re passionate about helping companies successfully adopt...
Why Hyper-Personalisation Matters in Delighting Your Consumers
Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisation—a strategy that uses advanced analytics,...
Transforming Your Competitive Advantage with Radical Consumer Centricity
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that. This approach involves embedding...