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Denyse’s Blog

Denyse’s Blog

How to Give Your Brand an Attractive Image and Personality

Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami University a few years ago on brand image and personality. These topics created a lot of interest and discussion,...

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Why Customer Satisfaction is Not a Good Business Strategy

Aiming for customer satisfaction is not a good business objective today. While Customer centricity has become the essential strategy for all businesses, and industries, too many aim for customer satisfaction rather than delight. Why? Because it's easier! Now it is...

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customer satisfaction and delight

5 Rules to Easily Take Local Brands to Global Success

What does it take to repeat the great results you’ve had at market level when you expand across regions? Here are my five rules to easily take local brands to global success:  1. Understand market differences and how they’re changing Find out as much as possible...

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Taking local brands to global success

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