Why You Struggle To Meet Your Business Objectives (And how to Crush them)
“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find most companies spend more time thinking about their brands than their customers, which is alarming to say the least!...
Customer Centricity is Today’s Business Disruptor (Insights are its Foundation)
I recently returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore, and I was blown away by the importance placed on customer-centricity during the whole event! From the opening keynote by Sitecore’s CEO Mark Frost to the...
Smart Marketing for Smart Customers (What Marketers Need to Know Today)
Our customers are getting smarter every day. But are we performing smart marketing too? I don’t think so. When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly...
Beat the Competition Next Year (Higher growth, profitability, innovation)
After the mid-year break – and this year it started way sooner thanks to covid-19 – most organisations get into their planning phase for the coming year in earnest. Do you know how you’re going to beat the competition next year? If not, then this...
Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions)
Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read “Customers Care About a Product’s Value, Not How the Company Treats Employees” now and catch up. I knew it would be a provocative...