by Denyse Drummon-Dunn | Dec 27, 2024 | Brand Building, Marketing & Brand Building, Target audience
Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisation—a strategy that uses advanced analytics,...
by Denyse Drummon-Dunn | Nov 26, 2024 | Actionable Insights, Business Vision & Strategy, Cornerstone content, Customer Centric Business, Market Research, Insight, Data analysis
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that. This approach involves embedding...
by Denyse Drummon-Dunn | Nov 12, 2024 | Business Vision & Strategy, Cornerstone content, Customer Centric Business
Claiming to be “consumer-centric” is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many leaders believe they prioritise consumers, yet their strategies often miss the mark due to a lack of meaningful...
by Denyse Drummon-Dunn | Oct 29, 2024 | Business Vision & Strategy, Marketing & Brand Building
As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG) industry. People want to understand where their products come from, how they are made, and whether the practices behind...
by Denyse Drummon-Dunn | Oct 15, 2024 | Business, Business Vision & Strategy, Cornerstone content, Customer Centric Business
Executives and business owners of mid-sized CPG companies face a unique set of challenges that differ from those of startups or larger enterprises. These challenges stem from the need to balance growth, operations, and innovation while competing with both larger firms...
by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
[vc_row][vc_column][vc_column_text] Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain...
by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal advocates? With fewer and...
by Denyse Drummon-Dunn | Mar 26, 2024 | Business Vision & Strategy, Customer Centric Business, Customer understanding, Market Research, Insight, Data analysis
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to prove. They therefore make...
by Denyse Drummon-Dunn | Jan 2, 2024 | Brand Innovation, Innovation, Insight, Leadership
Here at C3Centricity, we publish books (Winning Customer Centricity), articles and training on customer centricity, because we’re passionate about helping companies to successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one...
by Denyse Drummon-Dunn | Dec 12, 2023 | Uncategorized
Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami University a few years ago on brand image and personality. These topics created a lot of interest and...