How to Give Your Brand an Attractive Image and Personality
Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami University a few years ago on brand image and personality. These topics created a lot of interest and...
Why Customer Satisfaction is Not a Good Business Strategy
Aiming for customer satisfaction is not a good business objective today. While Customer centricity has become the essential strategy for all businesses, and industries, too many aim for customer satisfaction rather than delight. Why? Because it’s easier! Now it...
Do Less Market Research But Know Much More About Your Customers
Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question, rather than ending with one. If you too have this habit,...
The 5 Essential Rules of Customer Observation for Greater Business Success
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days for greater understanding. It is, therefore, not surprising that most...
The Power of Creativity: How to Foster Innovation in Your Organization
How important is innovation in your organisation? You’re missing out on revenue and growth if it is not one of your top three objectives! Innovation isn’t just a buzzword; it’s a critical component of success. Companies that embrace innovation...
Building Customer Trust and Loyalty: The Foundation of Successful Businesses
In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that sustain a business and drive customer retention, advocacy, and long-term profitability. In...
The Exciting Future of Brand Building comes from Customer Centricity
The advent of digital in the early 80’s, forced companies to take a serious look at their brand building and marketing strategies. Many realised that it was time for a major overhaul of their primarily outbound strategies. Consumers no longer appreciated being...
Top 10 Challenges Facing Companies When They Adopt a Customer-First Strategy
[vc_row][vc_column][vc_column_text] In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace...