Is a Customer-first Strategy Right or Wrong for Your Business?
In recent years, the business world has shifted significantly towards adopting a customer-first strategy. While there are clear advantages to this approach, there are also downsides that must be considered. In this article, we will explore both the advantages and...
In Today’s Competitive Market, AI is the Key to Winning Customer Loyalty
If you haven’t already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the business landscape, customers demand more from their interactions with companies. They expect personalised, seamless experiences across all...
Maximising Customer Value: Answering Your Top Questions About Customer Centricity
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when they adopt the strategy. I, therefore, thought it would be useful to share the topics my clients ask me about most frequently and my responses to...
Excite Your Customers with More than Great Products and Services
In today’s fast-paced and highly competitive marketplace, it’s no longer enough to satisfy your customers – if it ever was! The bar of customer expectations has been raised and continues to rise. Companies must strive to deliver more than great...
The Little Known Disadvantages of a Customer-first Strategy
The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However, like any strategy, a customer-first approach has pros and cons. Therefore I thought it would be helpful to...
How Leaders can Successfully Lead a Customer-first Strategy Adoption
As a leader, you know that customer centricity is critical to the success of your business. However, it is not enough to pay lip service to this concept; you must make it an integral part of your company’s culture and business strategy. In this post, we will...
The Power of Emotional Intelligence in Driving Business Growth
Emotional Intelligence, or EQ, has emerged as a critical factor in driving business growth by enabling organisations to develop more meaningful customer relationships. In today’s ever-changing business environment, organisations seek innovative ways to...
How to Grow Brands Successfully with Actionable Insights
I’ve just returned from running a two-day workshop in Japan. The topic was “Developing Actionable Insights for Impact”. One of the things that I loved about this workshop was that it wasn’t only for Market Research and Insight (MRI) specialists;...