by Denyse Drummon-Dunn | Mar 26, 2024 | Business Vision & Strategy, Customer Centric Business, Customer understanding, Market Research, Insight, Data analysis
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to prove. They therefore make...
by Denyse Drummon-Dunn | Jan 2, 2024 | Brand Innovation, Innovation, Insight, Leadership
Here at C3Centricity, we publish books (Winning Customer Centricity), articles and training on customer centricity, because we’re passionate about helping companies to successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one...
by Denyse Drummon-Dunn | Dec 12, 2023 | Uncategorized
Your brand is not what you think it is! It’s what your customers think it is; its brand image, personality and value to them. I was lecturing at Miami University a few years ago on brand image and personality. These topics created a lot of interest and...
by Denyse Drummon-Dunn | Nov 5, 2023 | Customer First Strategy
Aiming for customer satisfaction is not a good business objective today. While Customer centricity has become the essential strategy for all businesses, and industries, too many aim for customer satisfaction rather than delight. Why? Because it’s easier! Now it...
by Denyse Drummon-Dunn | Oct 10, 2023 | Analysis, CX, Insight, MRX
Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question, rather than ending with one. If you too have this habit,...
by Denyse Drummon-Dunn | Oct 5, 2023 | Customer understanding
One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately under-utilised tool these days for greater understanding. It is, therefore, not surprising that most...
by Denyse Drummon-Dunn | Sep 26, 2023 | Cornerstone content, Innovation, Leadership, Strategy
How important is innovation in your organisation? You’re missing out on revenue and growth if it is not one of your top three objectives! Innovation isn’t just a buzzword; it’s a critical component of success. Companies that embrace innovation...
by Denyse Drummon-Dunn | Sep 18, 2023 | Leadership, Strategy
In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that sustain a business and drive customer retention, advocacy, and long-term profitability. In...
by Denyse Drummon-Dunn | Sep 5, 2023 | Customer First Strategy
The advent of digital in the early 80’s, forced companies to take a serious look at their brand building and marketing strategies. Many realised that it was time for a major overhaul of their primarily outbound strategies. Consumers no longer appreciated being...
by Denyse Drummon-Dunn | Aug 29, 2023 | Cornerstone content, Leadership, Strategy
[vc_row][vc_column][vc_column_text] In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace...