by Denyse Drummon-Dunn | Aug 29, 2023 | Cornerstone content, Leadership, Strategy
In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many companies still struggle to fully embrace customer-centric practices. Numerous...
by Denyse Drummon-Dunn | Aug 15, 2023 | Cornerstone content, CX, Engagement, Insight
Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This post explores how businesses can embrace omnichannel experiences, self-service solutions, and data-driven...
by Denyse Drummon-Dunn | Aug 5, 2023 | Customer understanding, Marketing
What does it take to repeat the great results you’ve had at market level when you expand across regions? Here are my five rules to easily take local brands to global success: 1. Understand market differences and how they’re changing Find out as much as possible about...
by Denyse Drummon-Dunn | Aug 1, 2023 | Cornerstone content, Leadership, Strategy
Customer retention is essential for the long-term success of any business. We all know happy customers are more likely to make repeat purchases, provide positive reviews, and refer others to your business. But how do you keep customers happy? Here are some of the...
by Denyse Drummon-Dunn | Jul 20, 2023 | Communications & Engagement, CX, Engagement, Insight
It’s time to move from customer satisfaction to customer delight. After all, no one wants to be good when they can be great! These days, providing a delightful, personalized experience for customers is no longer just a luxury—it’s a necessity for...
by Denyse Drummon-Dunn | Jul 6, 2023 | Delight customers
In today’s competitive business landscape, successful companies understand the importance of establishing strong customer connections. It’s not just about collecting data; it’s about fostering a relationship that genuinely respects your...
by Denyse Drummon-Dunn | Jun 13, 2023 | CX, Insight, Strategy
[vc_row][vc_column][vc_column_text] If you’re reading this, then you are probably eager to delight your customers and take your service to new heights. Well, you’re in the right place to learn how to give outstanding customer service. In this article, we...
by Denyse Drummon-Dunn | Jun 13, 2023 | CX, Insight, Strategy
If you’re reading this, then you are probably eager to delight your customers and take your service to new heights. Well, you’re in the right place to learn how to give outstanding customer service. In this article, we will explore four transformative...
by Denyse Drummon-Dunn | Jun 5, 2023 | Customer First Strategy
In recent years, the business world has shifted significantly towards adopting a customer-first strategy. While there are clear advantages to this approach, there are also downsides that must be considered. In this article, we will explore both the advantages and...
by Denyse Drummon-Dunn | May 30, 2023 | Analysis, Insight
If you haven’t already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the business landscape, customers demand more from their interactions with companies. They expect personalised, seamless experiences across all...