AI Marketing Strategy for CPG: Your 2025 Playbook
Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not just copy. Gartner and Deloitte both show double-digit jumps in enterprise AI deployment, yet most mid-sized CPG brands still park it on low-impact...
Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value
Have you noticed how every technology vendor, consultant, and industry publication is telling you that your AI Strategy is the solution to all your business challenges? The pressure to invest heavily in AI capabilities has never been greater for CPG executives. Yet...
Insight, Innovation and Inclusive Leadership: The New Business Success Formula
Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025. The three fundamental pillars of sustained success are deep customer insights, meaningful innovation, and inclusive leadership. Let’s explore why...
Do Less Market Research But Know Much More About Your Customers
Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question, rather than ending with one. If you too have this habit,...