Do Less Market Research But Know Much More About Your Customers
Do you always need the market research studies you run? You might have seen a recent post of mine on LinkedIn where I said how frustrated I am with marketers who start with a survey when they have a question, rather than ending with one. If you too have this habit,...
In Today’s Competitive Market, AI is the Key to Winning Customer Loyalty
If you haven’t already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the business landscape, customers demand more from their interactions with companies. They expect personalised, seamless experiences across all...
The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it’s pretty clear to everyone in business that NOT knowing your target customer costs a lot – sometimes the business itself! (Think Kodak, Nokia, Borders) So let me ask you this; how well do you really know your own target customers? Are they men,...
Never Give Up! How to Succeed in Business When Everyone Else is Failing
We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his...