by Denyse Drummon-Dunn | Feb 8, 2022 | Analysis, CX, Segmentation
I think it’s pretty clear to everyone in business that NOT knowing your target customer costs a lot – sometimes the business itself! (Think Kodak, Nokia, Borders) So let me ask you this; how well do you really know your own target customers? Are they men,...
by Denyse Drummon-Dunn | Nov 2, 2021 | Analysis, Innovation, Strategy
We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his...
by Denyse Drummon-Dunn | Nov 2, 2021 | Analysis, Innovation, Strategy
[vc_row][vc_column][vc_column_text] We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back...
by Denyse Drummon-Dunn | Sep 28, 2021 | Analysis, Cornerstone content, MRX
What’s your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it is a department that integrates and analyses information from multiple sources, and then...
by Denyse Drummon-Dunn | May 1, 2021 | Analysis, CX, Insight
[vc_row][vc_column][vc_column_text] Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no one. This is why...
by Denyse Drummon-Dunn | Jul 21, 2020 | Analysis, Innovation, Strategy
Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite quotes on the topic of success comes from Winston Churchill during his address to the Harrow School (UK) during WWII in 1941. It was one of his shortest...
