Never Give Up! How to Succeed in Business When Everyone Else is Failing
We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back in 1941. It was certainly one of his...
Never Give Up! How to Succeed in Business When Everyone Else is Failing
[vc_row][vc_column][vc_column_text] We all want to succeed, don’t we? Succeed in business and to succeed in our private lives as well. I was recently reminded of a famous and inspiring quote from Winston Churchill’s address to Harrow School in the UK back...
Do Companies Still Benefit From Having a Market Research Department?
What’s your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third camp. Yes, if it is a department that integrates and analyses information from multiple sources, and then...
How to Sell More to Less People: Essentials of Segmentation
Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of this? Why is this a mistake? Well, if you try to please everyone you end up delighting no one. This is why best-in-class marketers work with...