Analytics & Big Data | Denyse Drummond-Dunn

Marketing Information Lost in Translation: How to Save yourself & Rise above the Competition

by Denyse Drummon-Dunn | Mar 24, 2014 | Analytics & Big Data, Market Research & Insight, Marketing, Strategy

A recent report I came across this week shows that 76% of marketers do not use behavioral information in either segmentation analysis or targeting. They have the data, they’re just not taking advantage of it to better identify and then satisfy their consumers....

Marketing Information Lost in Translation: How to Save yourself & Rise above the Competition

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