by Denyse Drummon-Dunn | Sep 20, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building, Packaging
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a digital touchpoint. With QR code packaging, a shopper can scan and get the answers they need in seconds,...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to shift at an unprecedented pace,...
by Denyse Drummon-Dunn | Apr 19, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building
[vc_row][vc_column][vc_column_text] There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to...
by Denyse Drummon-Dunn | Dec 27, 2024 | Brand Building, Marketing & Brand Building, Target audience
Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. Hyper-personalisation—a strategy that uses advanced analytics,... by Denyse Drummon-Dunn | Feb 24, 2014 | Brand Building, Connecting with customers, Information, Information integration, Insights, Knowledge, Market research, Market Research & Insight, Marketing, Strategy, Understanding
I’ve just come back from IIeX-EU (Insight Innovation Exchange – Europe) in Amsterdam, and my head is full of exciting new things to experiment. It’s strange what happens to our brains when we have the chance to get away from the office and THINK! We...
