How CPG Leaders Stay Ahead When Consumers Innovate Faster Than Brands
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in the real world. A McKinsey study shows that 75% of Gen Z believe brands are “out of sync.” Simultaneously, the TikTok...
The Invisible Gap: Why Mid-Level Managers Hold the Key to Inclusive Innovation
Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system. And like all systems, it either amplifies insights from across the business—or quietly silences them. Right now, too many organisations are falling into a...
How Influencer Marketing is Redefining Consumer Engagement and Market Success
The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how products are launched, marketed, and...
How Influencer Marketing is Redefining Consumer Engagement and Market Success
[vc_row][vc_column][vc_column_text] The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how...