by Denyse Drummon-Dunn | Aug 9, 2025 | Analysis, Brand Innovation, Digital marketing, Marketing & Brand Building
Executive Summary (for Busy CPG Leaders) AI adoption is exploding — but the winners are using it for strategy, not just copy. Gartner and Deloitte both show double-digit jumps in enterprise AI deployment, yet most mid-sized CPG brands still park it on low-impact...
by Denyse Drummon-Dunn | Jul 12, 2025 | Brand Innovation, Cornerstone content, Customer Centric Business, Innovation, Leadership
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in the real world. A McKinsey study shows that 75% of Gen Z believe brands are “out of sync.” Simultaneously, the TikTok...
by Denyse Drummon-Dunn | May 31, 2025 | Brand Innovation, Customer Centric Business
Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system. And like all systems, it either amplifies insights from across the business—or quietly silences them. Right now, too many organisations are falling into a...
by Denyse Drummon-Dunn | Feb 22, 2025 | Brand Innovation, Cornerstone content, Engagement, Leadership, Strategy
[vc_row][vc_column][vc_column_text] The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how...
by Denyse Drummon-Dunn | Feb 22, 2025 | Brand Innovation, Cornerstone content, Engagement, Leadership, Strategy
The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how products are launched, marketed, and...
by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
[vc_row][vc_column][vc_column_text] Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain...
