You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
The first step of any business is to identify the category in which they are competing. This may surprise you, but you’d be amazed just how many brands are not in the category they think they are. When was the last time you checked how your customers saw you?...
13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals? To meet our objectives, we often look to make changes, large or small, in our organisation. At times like these,...
10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers’ behaviour following the global covid...
The 23 Keys to Creating Raving Fans Part 2
This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don’t forget that you can download the full white paper using the link at the bottom of this post. In addition to...