by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal advocates? With fewer and...
by Denyse Drummon-Dunn | Jan 2, 2024 | Brand Innovation, Innovation, Insight, Leadership
Here at C3Centricity, we publish books (Winning Customer Centricity), articles and training on customer centricity, because we’re passionate about helping companies to successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one...
by Denyse Drummon-Dunn | Mar 23, 2023 | Brand, Brand Innovation, Cornerstone content, Engagement
Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if ChatGPT wasn’t enough to get everyone excited, OpenAI surpassed itself by upgrading to ChatGPT4! And competitors are forced to launch their...
by Denyse Drummon-Dunn | Aug 7, 2022 | Brand, Brand Innovation, Cornerstone content, CX, Engagement
Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? Or do you consider it to be an integral part of your connection with your customers at an important moment of truth, that of purchase and usage? Or both...
by Denyse Drummon-Dunn | Jul 24, 2022 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy
Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly at the heart of your business in everything you do. But that’s easier said than done because your customers are constantly changing. I think...
by Denyse Drummon-Dunn | Mar 8, 2022 | Brand, Brand Innovation, Segmentation
The first step of any business is to identify the category in which they are competing. This may surprise you, but you’d be amazed just how many brands are not in the category they think they are. When was the last time you checked how your customers saw you?...
