by Denyse Drummon-Dunn | Jan 18, 2022 | Brand Innovation, Insight, Leadership
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that will (hopefully) enable you to reach your goals? To meet our objectives, we often look to make changes, large or small, in our organisation. At times like these,...
by Denyse Drummon-Dunn | Nov 23, 2021 | Brand, Brand Innovation, Cornerstone content, Insight, Strategy
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become even more important today, as a result of all the changes in our customers’ behaviour following the global covid...
by Denyse Drummon-Dunn | Aug 3, 2021 | Brand Innovation, Strategy
This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. Don’t forget that you can download the full white paper using the link at the bottom of this post. In addition to...
by Denyse Drummon-Dunn | Jun 29, 2021 | Brand Innovation, Engagement
Website design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital adoption has expanded five to ten times faster than was expected, thanks to the pandemic and lockdowns. This,...
by Denyse Drummon-Dunn | Jun 3, 2021 | Brand, Brand Innovation
We have a treat for you today. It’s a guest post from the highly respected global expert on customer centricity, Alan Hale of Chicago. He writes about the importance of getting pricing right and generously shares twenty-four (!) factors to consider when pricing...
by Denyse Drummon-Dunn | May 27, 2021 | Brand, Brand Innovation, Strategy
Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I asked if they were wise or foolhardy to make...
