by Denyse Drummon-Dunn | Mar 7, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership, Strategy
Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according to the latest Spencer Stuart research published by the WSJ? It is still one of the shortest average terms of office of any chief in the C-suite, according...
by Denyse Drummon-Dunn | Feb 18, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning marketing plan is very...
by Denyse Drummon-Dunn | Jan 31, 2021 | Brand, Brand Innovation, Strategy
Does your company try to cheat your customer? Is it because you think they won’t notice? Or do you believe that enough people are willing to buy your brand for the first time, that you don’t need to worry about getting that second purchase? Either way, you...
by Denyse Drummon-Dunn | Dec 1, 2020 | Brand Innovation, Leadership
Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “AI and ML are Taking Digital Marketing to the Next Level.” In it, I compared the positive and negative implications of technology for customers and...
by Denyse Drummon-Dunn | Nov 5, 2020 | Brand Innovation, CX, Engagement, Insight
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a lot to gain from the situation. This is why UX design is vital to satisfying our...
by Denyse Drummon-Dunn | Oct 22, 2020 | Brand, Brand Innovation, Distribution, Engagement
Did you know that understanding shoppers has become a business essential in recent years? Do you want to know why? Because retail is in crisis! Investment in brick-and-mortar stores has declined 30% in the US and a staggering 50% in Europe. In the UK 50,000 of the...
