How Understanding Shoppers Can Save Retail
Did you know that understanding shoppers has become a business essential in recent years? Do you want to know why? Because retail is in crisis! Investment in brick-and-mortar stores has declined 30% in the US and a staggering 50% in Europe. In the UK 50,000 of the...
The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then when you have converted them into customers, continue to keep them...How to Improve Customer Centricity in Hospitality
The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a...
How Marketers Can Benefit From More Than Technology: Modern Marketing
Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas. One that stays in my memory for many reasons, was an event I attended in San Jose,...