by Denyse Drummon-Dunn | Oct 8, 2020 | Brand, Brand Innovation, CX, Engagement, Leadership, Strategy
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then when you have converted them into customers, continue to keep them... by Denyse Drummon-Dunn | Jun 9, 2020 | Brand Innovation, Engagement, Leadership, Strategy
The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a...
by Denyse Drummon-Dunn | Apr 18, 2019 | Brand, Brand Innovation, Cornerstone content, Strategy
Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas. One that stays in my memory for many reasons, was an event I attended in San Jose,...
by Denyse Drummon-Dunn | Jan 1, 2019 | Brand, Brand Innovation
[vc_row][vc_column][vc_column_text] A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. This gives everyone a chance to catch up on our best posts that they may have missed....
by Denyse Drummon-Dunn | Dec 8, 2017 | Brand, Brand Innovation, Strategy
“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find most companies spend more time thinking about their brands than their customers, which is alarming to say the least!...
by Denyse Drummon-Dunn | Apr 4, 2017 | Brand, Brand Innovation
Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read “Customers Care About a Product’s Value, Not How the Company Treats Employees” now and catch up. I knew it would be a provocative...
