by Denyse Drummon-Dunn | May 27, 2021 | Brand, Brand Innovation, Strategy
Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in favour of a Chief Growth Officer? Then two years later they brought back the position. At the time, I asked if they were wise or foolhardy to make...
by Denyse Drummon-Dunn | Mar 7, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership, Strategy
Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according to the latest Spencer Stuart research published by the WSJ? It is still one of the shortest average terms of office of any chief in the C-suite, according...
by Denyse Drummon-Dunn | Feb 18, 2021 | Brand, Brand Innovation, Cornerstone content, Leadership
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning marketing plan is very...
by Denyse Drummon-Dunn | Jan 31, 2021 | Brand, Brand Innovation, Strategy
Does your company try to cheat your customer? Is it because you think they won’t notice? Or do you believe that enough people are willing to buy your brand for the first time, that you don’t need to worry about getting that second purchase? Either way, you...
by Denyse Drummon-Dunn | Oct 22, 2020 | Brand, Brand Innovation, Distribution, Engagement
Did you know that understanding shoppers has become a business essential in recent years? Do you want to know why? Because retail is in crisis! Investment in brick-and-mortar stores has declined 30% in the US and a staggering 50% in Europe. In the UK 50,000 of the...
by Denyse Drummon-Dunn | Oct 8, 2020 | Brand, Brand Innovation, CX, Engagement, Leadership, Strategy
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then when you have converted them into customers, continue to keep them...
