by Denyse Drummon-Dunn | Mar 19, 2020 | Brand
Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Marketing is a great profession and the marketing 5Ps is the code by which we...
by Denyse Drummon-Dunn | Apr 18, 2019 | Brand, Brand Innovation, Cornerstone content, Strategy
Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas. One that stays in my memory for many reasons, was an event I attended in San Jose,...
by Denyse Drummon-Dunn | Jan 1, 2019 | Brand, Brand Innovation
[vc_row][vc_column][vc_column_text] A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. This gives everyone a chance to catch up on our best posts that they may have missed....
by Denyse Drummon-Dunn | Jul 31, 2018 | Brand
All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? Here are some tips and ideas for you to adopt – or adapt. People This is the easiest of the marketing 5Ps for a customer centric...
by Denyse Drummon-Dunn | Dec 8, 2017 | Brand, Brand Innovation, Strategy
“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find most companies spend more time thinking about their brands than their customers, which is alarming to say the least!...
by Denyse Drummon-Dunn | Oct 9, 2017 | Brand
Our customers are getting smarter every day. But are we performing smart marketing too? I don’t think so. When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly...
