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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

by Denyse Drummon-Dunn | Mar 19, 2020 | Brand

Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Marketing is a great profession and the marketing 5Ps is the code by which we...
How Marketers Can Benefit From More Than Technology: Modern Marketing

How Marketers Can Benefit From More Than Technology: Modern Marketing

by Denyse Drummon-Dunn | Apr 18, 2019 | Brand, Brand Innovation, Cornerstone content, Strategy

Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can benefit from being regularly challenged by new thinking and ideas. One that stays in my memory for many reasons, was an event I attended in San Jose,...
Top 10 Posts on Brand Building Strategies of 2018

Top 10 Posts on Brand Building Strategies of 2018

by Denyse Drummon-Dunn | Jan 1, 2019 | Brand, Brand Innovation

[vc_row][vc_column][vc_column_text] A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. This gives everyone a chance to catch up on our best posts that they may have missed....
How to Update Your Marketing with a Customer First Strategy

How to Update Your Marketing with a Customer First Strategy

by Denyse Drummon-Dunn | Jul 31, 2018 | Brand

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? Here are some tips and ideas for you to adopt – or adapt.   People This is the easiest of the marketing 5Ps for a customer centric...
Why You Struggle To Meet Your Business Objectives (And how to Crush them)

Why You Struggle To Meet Your Business Objectives (And how to Crush them)

by Denyse Drummon-Dunn | Dec 8, 2017 | Brand, Brand Innovation, Strategy

“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find most companies spend more time thinking about their brands than their customers, which is alarming to say the least!...
Smart Marketing for Smart Customers (What Marketers Need to Know Today)

Smart Marketing for Smart Customers (What Marketers Need to Know Today)

by Denyse Drummon-Dunn | Oct 9, 2017 | Brand

Our customers are getting smarter every day. But are we performing smart marketing too? I don’t think so. When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly...
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