by Denyse Drummon-Dunn | Apr 4, 2017 | Brand, Brand Innovation
Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read “Customers Care About a Product’s Value, Not How the Company Treats Employees” now and catch up. I knew it would be a provocative... by Denyse Drummon-Dunn | May 5, 2014 | Brand, Brand Innovation, CX, MRX, Strategy
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last couple of years following the recession. Consumers are today even more price sensitive and are searching for great value...
