by Denyse Drummon-Dunn | Sep 20, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building, Packaging
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a digital touchpoint. With QR code packaging, a shopper can scan and get the answers they need in seconds,...
by Denyse Drummon-Dunn | Sep 20, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building, Packaging
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a digital touchpoint. With QR code packaging, a shopper can scan and get the answers they need in seconds,...
by Denyse Drummon-Dunn | Sep 20, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building, Packaging
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a digital touchpoint. With QR code packaging, a shopper can scan and get the answers they need in seconds,...
by Denyse Drummon-Dunn | Sep 20, 2025 | Brand Building, Cornerstone content, Marketing & Brand Building, Packaging
Executive summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a digital touchpoint. With QR code packaging, a shopper can scan and get the answers they need in seconds,...
by Denyse Drummon-Dunn | Sep 6, 2025 | Cornerstone content, Customer understanding, Market Research, Insight, Data analysis, Marketing & Brand Building, Target audience, Trends
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
by Denyse Drummon-Dunn | Jul 12, 2025 | Brand Innovation, Cornerstone content, Customer Centric Business, Innovation, Leadership
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in the real world. A McKinsey study shows that 75% of Gen Z believe brands are “out of sync.” Simultaneously, the TikTok...
