The Future of CPG: 2026 Consumer Trends for Loyalty and Growth
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
The Future of CPG: 2026 Consumer Trends for Loyalty and Growth
Executive Summary By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these, risk not only losing loyalty but watching margins erode. Consumers no longer buy products; they buy...
How CPG Leaders Stay Ahead When Consumers Innovate Faster Than Brands
Executive Summary Consumers are accelerating past traditional brand innovation, turning TikTok hacks and viral trends into tangible product shifts in the real world. A McKinsey study shows that 75% of Gen Z believe brands are “out of sync.” Simultaneously, the TikTok...
The Hidden Danger of Being Your Company’s MVP (And 6 Smart Ways to Avoid Being Irreplaceable at Work)
[vc_row][vc_column][vc_column_text] Being irreplaceable at work might seem like the ultimate career achievement. But is it really? Picture this: You’re sitting across from your boss during your annual review. She leans forward and says, “Honestly, I...