by Denyse Drummon-Dunn | Feb 22, 2025 | Brand Innovation, Cornerstone content, Engagement, Leadership, Strategy
[vc_row][vc_column][vc_column_text] The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer marketing. These ventures, spearheaded by social media personalities, redefine how...
by Denyse Drummon-Dunn | Nov 26, 2024 | Actionable Insights, Business Vision & Strategy, Cornerstone content, Customer Centric Business, Market Research, Insight, Data analysis
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that. This approach involves embedding...
by Denyse Drummon-Dunn | Nov 12, 2024 | Business Vision & Strategy, Cornerstone content, Customer Centric Business
Claiming to be “consumer-centric” is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many leaders believe they prioritise consumers, yet their strategies often miss the mark due to a lack of meaningful...
by Denyse Drummon-Dunn | Oct 15, 2024 | Business, Business Vision & Strategy, Cornerstone content, Customer Centric Business
Executives and business owners of mid-sized CPG companies face a unique set of challenges that differ from those of startups or larger enterprises. These challenges stem from the need to balance growth, operations, and innovation while competing with both larger firms...
by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal advocates? With fewer and...
by Denyse Drummon-Dunn | May 12, 2024 | Brand Innovation, Cornerstone content, CX, Insight
[vc_row][vc_column][vc_column_text] Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain...
