The Promise of AI and ML to Take Digital Marketing to the Next Level
Everyone seems to be talking about the impact of AI (artificial intelligence) and ML (machine learning) these days. As if ChatGPT wasn’t enough to get everyone excited, OpenAI surpassed itself by upgrading to ChatGPT4! And competitors are forced to launch their...
Post Covid People are Searching for More Meaningful Connection & Engagement
I know, you probably don’t want to read yet another article about the post-pandemic era. But bear with me; this is about customer connection and engagement. Since covid, people have changed their perspective on many categories. They have also adapted their...
7 Reasons Why Your Customer First Strategy Adoption Will Fail!
Every CEO knows that a stronger customer focus can be the answer to many – dare I say most? – of their business challenges! So why do so many companies continue to struggle in successfully adopting a customer-first strategy and culture? Here are the seven...
Essentials of a Customer First Strategy Every Industry Needs to Adopt
Every business should strive to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore often mentioned as a company objective. Unfortunately, it rarely goes beyond the theory in most organisations,...