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Transforming Your Competitive Advantage with Radical Consumer Centricity

Transforming Your Competitive Advantage with Radical Consumer Centricity

by | Nov 26, 2024 | Actionable Insights, Business Vision & Strategy, Cornerstone content, Customer Centric Business, Market Research, Insight, Data analysis

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that. This approach involves embedding...
The New Strategic Growth Blueprint for Successfully Reimagining Market Research

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

by | Mar 26, 2024 | Business Vision & Strategy, Customer Centric Business, Customer understanding, Market Research, Insight, Data analysis

It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to prove. They therefore make...