by Denyse Drummon-Dunn | Mar 2, 2023 | Customer understanding
How well do you know your customers – really? Here is a useful checklist of 13 facts you need to gather in order to know your customers as well as you should. As you go through it, make a note of information that is still lacking in your customer persona – and if you...
by Denyse Drummon-Dunn | Feb 2, 2023 | Customer understanding
Turning your customers into raving fans means not just providing them with products and services that satisfy. In order to ensure that your customers are attracted, delighted and above all, retained, you also have to make their purchase journey as painless as...
by Denyse Drummon-Dunn | Jan 2, 2023 | Customer understanding
If you have a business, then you are working in a category and industry. But are you sure you’ve identified the category correctly? I am amazed how many brands think they are competing in the wrong category. So how do you check? Well, start by reviewing everything you...
by Denyse Drummon-Dunn | Aug 3, 2022 | Customer understanding
How do you attract your target customers? As you know, attracting new customers is a costly process. It’s a well known fact that it costs far more to attract a new customer than to keep a current one. And yet many (most?) organisations spend more on the first than on...
by Denyse Drummon-Dunn | Jul 3, 2022 | Customer understanding
Do you aim to satisfy or delight your customers? If it’s not the latter, then be warned. Satisfaction is not enough to build loyalty and advocacy. But how do you delight? We all know how extremely demanding consumers have become in recent years. The offers of constant...
